Trends
WATCH TRENDS
Discover the watch trends of 2026
A Host of New Brands for the New Season
While summer was in full swing, we at O’Clock Store took the opportunity to prepare for the new season. The holidays are drawing to a close, diaries are filling up once again and offices are coming back to life… For our part, the summer gave us the opportunity to expand our selection of brands and models. And it is fair to say that we have been busy! This season, we are delighted to welcome eight new brands to our store. Clyda, Guess Watches, Kenneth Cole, Montignac, Orlam, Rodania, Timberland and Zadig & Voltaire now join the watchmaking houses already featured at O’Clock Store. A wealth of different worlds, varied styles and watches suited to a range of budgets, so that everyone can find the model that matches their preferences and personal style. Whether you are looking for an elegant, casual, sporty, classic or fashion-forward watch, this new season is the perfect opportunity to discover new models and find the one that will accompany you every day. Because what we wear reflects who we are, a watch does far more than simply tell the time: it completes an outfit, enhances a look and expresses a personality. For autumn 2026, it is time to treat yourself: dare to be bold, dare to excel and wear time in style! Discover our new collections now and find the watch that will accompany you throughout this new season.
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The return of contained diameters.
After a few years dominated by watches with diameters of 42 to 44 mm, watchmaking is returning to more modest proportions. Many watchmakers are now favoring cases between 36 and 40 mm, a trend that is taking hold across the entire market. This return to smaller diameters reflects a growing desire for comfort, balance, and elegance on the wrist. Inspired by the iconic watches of the 1950s to 1970s, these dimensions offer greater versatility and suit a wider range of wrist sizes. More than just a passing fad, this evolution reflects a shift in philosophy: users and collectors now prioritize the precision of proportions over a showy presence. By 2026, a watch will be noticed less for its size than for the quality of its design and the harmony it exudes on the wrist.
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Titanium is emerging as the flagship material this year
Long reserved for technical watches and professional models, titanium is now establishing itself as one of the most sought-after materials in contemporary watchmaking. By 2026, many manufacturers will be incorporating it into their collections, drawn to its aesthetic and functional qualities. Lighter than steel while offering excellent corrosion resistance, titanium significantly improves wrist comfort. Its more understated appearance and matte finish also appeal to the current trend for a more refined and authentic luxury. However, not all titanium alloys are created equal. Grade 2, prized for its lightness and characteristic hue, is widely used in watchmaking. Grade 5, an alloy enriched with aluminum and vanadium, is distinguished by its superior strength and polishability, allowing for particularly refined finishes. From sports watches to the most prestigious pieces, titanium confirms its status as an essential material, at the crossroads of performance, comfort, and contemporary elegance. It naturally finds its place alongside stainless steel models.
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