Trends
WATCH TRENDS
Discover the watch trends of 2026
Summer watches: freshness, colour and relaxation on the wrist.
With the arrival of sunny days, watches adopt a lighter and more relaxed style. The colorful dials, inspired by the shades of summer, appear on the wrist with sky blue or deep blue hues reminiscent of the oceans, sea green, solar orange or even luminous yellow. Colors that bring a touch of freshness and personality to every outfit. Summer is also the perfect season to explore more flexible and comfortable bracelets. Canvas, textile or nylon bracelets seduce with their lightness, their water resistance and their casual chic spirit. Easy to wear every day, they accompany a day by the sea or a hike in the mountains as well as an urban getaway. Combining style, comfort and freedom, summer watches stand out for their versatility and their ability to adapt to all moments of the season. Timepieces designed to take full advantage of sunny days, with elegance and relaxation.
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The return of contained diameters.
After a few years dominated by watches with diameters of 42 to 44 mm, watchmaking is returning to more modest proportions. Many watchmakers are now favoring cases between 36 and 40 mm, a trend that is taking hold across the entire market. This return to smaller diameters reflects a growing desire for comfort, balance, and elegance on the wrist. Inspired by the iconic watches of the 1950s to 1970s, these dimensions offer greater versatility and suit a wider range of wrist sizes. More than just a passing fad, this evolution reflects a shift in philosophy: users and collectors now prioritize the precision of proportions over a showy presence. By 2026, a watch will be noticed less for its size than for the quality of its design and the harmony it exudes on the wrist.
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Titanium is emerging as the flagship material this year
Long reserved for technical watches and professional models, titanium is now establishing itself as one of the most sought-after materials in contemporary watchmaking. By 2026, many manufacturers will be incorporating it into their collections, drawn to its aesthetic and functional qualities. Lighter than steel while offering excellent corrosion resistance, titanium significantly improves wrist comfort. Its more understated appearance and matte finish also appeal to the current trend for a more refined and authentic luxury. However, not all titanium alloys are created equal. Grade 2, prized for its lightness and characteristic hue, is widely used in watchmaking. Grade 5, an alloy enriched with aluminum and vanadium, is distinguished by its superior strength and polishability, allowing for particularly refined finishes. From sports watches to the most prestigious pieces, titanium confirms its status as an essential material, at the crossroads of performance, comfort, and contemporary elegance. It naturally finds its place alongside stainless steel models.
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